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Leveraging the Power of Endorsements


An interview process allows you and an organization to get to know each other. You’ll be talking about yourself a lot—more than many people are comfortable with. In addition to preparing yourself to present your best self, you should also give attention to the others who are a valuable part of the process. You will be required to sing your own praises, yet it shouldn’t be a solo, but a choir. Endorsements allow others to corroborate and elaborate on your skills and strengths. Here are three ways you can strategically employ endorsements to secure your next job:

● Project reflections. While not a direct part of a job search, seeking feedback—positive and negative—after projects cultivates the habit of self-evaluation that enables you to understand your skills and challenges. These practices are fundamental to the interview process where you are asked to give a clear picture of your experience, strengths, and weaknesses.

● LinkedIn. Having endorsements on your LinkedIn page gives you a robust digital presence. When potential employers look at your profile, it highlights your credibility. Ask a handful of colleagues if they would be willing to provide you with a one paragraph endorsement on your LinkedIn profile, including instructions on how to do so. Seek to show a diverse cross section of your skills and experience.

● Job applications. References are an essential—and often undervalued—part of your application. When asking someone to provide a reference, fill them in on the organization and the position you’re seeking. This allows them to focus on the most relevant aspects of your skills when speaking with the company.

Rejection is often inherent in seeking a new position. It can be discouraging to receive one dismissal after another. An added bonus of leaning in to your network for endorsements is that it reminds you of how many people are in your corner cheering for you to succeed.

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