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Complacency in Enrollment Management – There’s Danger in Resting on your Proverbial Laurels

Enrollment management is an ongoing imperative for any institution. In order to avoid student-body atrophy and achieve growth, it is vital that you maintain diligent focus on enrollment at your school. Hyatt-Fennell’s own Dr. Marylouise Fennell and Dr. Scott D. Miller, President of Virginia Wesleyan University, point out the predicament that too often befalls colleges after a successful recruitment year:

There’s something missing, however: what you’re supposed to be doing next. To keep enrollment momentum going, it’s imperative that admissions staff never take their eyes off recruitment goals for even a second. Complacency among enrollment staff, coupled with lax accountability and expectations by their supervisors, can undo winning programs.

They offer five guidelines to make sure you hit—and continue to hit—your enrollment milestones. Read their entire article here.