Competing for Talent by Building Your Employer Brand
As labor market conditions improve and the need for skilled and educated workers rises around the world, organizations are finding it more difficult to attract the best employees. This makes it increasingly necessary to build a strong employer brand. Smart HR professionals are highlighting cultures that incorporate the fundamentals of a great place to work, such as corporate social responsibility initiatives, strong worker safety and security measures, and an overarching atmosphere of respect in the workplace. Far too often an employer brand is an afterthought. We wanted to pass on a valuable resource to you that will help you think strategically about strengthening your brand.