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Growing Enrollment by Improving Your Brand

Enrollment growth is a perennial challenge for colleges. How can universities think outside of tired and worn approaches? Dr. Scott D. Miller and Hyatt-Fennell’s own Dr. Marylouise Fennell were recently published in College and Planning Management. They point out that the heart and soul of the strategies must come from the top: “The president must have an enrollment and student-activity vision, and serve as the primary spokesperson and advocate of the strategy.”

They go on to detail numerous practical steps colleges and universities can take. You can read the entire article here.